The content advertising approach combines the strengths of content marketing and native advertising disciplines into a powerful digital advertising solution.

What is digital advertising? And why aren’t businesses using it to the best of their abilities?

Content advertising and content marketing are an effective digital alternative to advertising via conventional media channels.

As a child of the Digital Revolution, I’ve watched new technologies come and go. I’ve seen the death of using paper and ink to write a research paper, the transition from reading a newspaper at your kitchen table to using the Yahoo News app on the go, and God’s gift of spellcheck. I was at the age during this technological transition where I understood what it felt like to search through encyclopedias, yet young enough to jump on the Google bandwagon. Our world has delved more and more into the realm of instant gratification. The era of, “We want it and we want it now!”

The human desire for instant gratification is inherent. This inherent need has brought about many techniques and tools that have improved our quality of life, e.g., cell phones, running water, or even the rapid strep test. While having the ability to attain what we need when we need it is a wonderful thing, it is not always the best route. When it comes down to it, some things just need some extra time. A little love and care if you will. Design is one of these things.