Strategy
Conduct user research to understand and empathize with audiences
Flush out user personas
Walk clients through UX Journey Maps
Present strategy along with low fidelity wireframes
Once we’ve clearly defined your organization’s goals, objectives, and audience, we research and develop personas. In order to fully understand how to get users to reach a goal, we employ user experience design (or UX design). UX design is a broad, juxtaposition of art and science that treats audiences as active participants in a brand’s ecosystem. We map out mentalities of key audiences, put ourselves in their shoes, and think through what steps need to be taken to convert, contact, buy, sign up, etc. This helps to architect the site, tool, or experience we’re building. The final strategic step is to brew a fresh pot of coffee and start building low fidelity wireframes, usually somewhere on our 800+ square feet of whiteboards covering the office.