After hearing about the research they did on lead generation, we here at Vibethink invited Straight North to write up a short blog post including a slideshow created with both details of their study and ways you can apply it in your own internet marketing.
In the world of Internet marketing, grabbing someone’s attention isn’t good enough — you have to be able to convert that attention into action. That’s common knowledge, but what you might not know is how small your window of opportunity actually is. Here at Straight North, one of Chicago’s leading Internet marketing companies, we discovered something that surprised even us. After validating more than 300,000 true sales leads, we found that 84 percent of website conversions happened on the first visit. Once visitors navigate away from a lead generation site, their chances of conversion drop dramatically. Only 11 percent of conversions happen after two visits, and the numbers get worse with each subsequent visit.
All of this serves to underscore the importance of having a website that is engineered to grab visitors and convert them immediately. Although there is no magic formula that will do this 100 percent of the time, there are some tried-and-true methods that can make a big difference. The following slideshow contains a number of these methods, which can be applied to your lead generation website to help improve your conversion numbers. Your window of opportunity to grab and convert customers is smaller than you think, so don’t let it close on you.
Brad Shorr is Director of Content Strategy at Straight North, a leader among Internet marketing companies that provides SEO and PPC services. He has more than 25 years of marketing and sales experience, and has been featured on many leading business sites including Forbes and Entrepreneur.