Blog

Size Doesn’t Matter: The Case for Responsive Web Design

Responsive web design means your content formats well across a variety of devices. It also means that instead of maintaining separate code bases for desktops, smartphones and tablets you’re only maintaining a single codebase to reach your entire audience. Sounds pretty good, right?

When It Comes to Call-to-Action Buttons, Design and Copy Matter. Way More Than You Think.

Creating a successful CTA button is like closing an electrical circuit with a switch; it’s about making sure that everyone who’s energized by your brand makes contact at a critical moment.

Native Advertising: With Great Placement Comes Great Responsibility

With the surge of digital mediums, advertisers were sold on the fact that online metrics would revolutionize their business. Instead, they found that their advertising wasn’t working at all.

Don’t Buy Ads. Tell Stories.

Before the digital revolution, advertising was all about reaching the mass market with big budgets for TV commercials, radio spots, and print ads. All that’s changed.

Everyone Googles: Optimizing Your Local Search Engine Rankings

Is it really that crucial to appear on the first page of the local search results? In short, yes.

Creating an Environment for Powerful Collaboration

Collaboration makes ideas better. With several individuals from different parts of the company tackling a single problem from different angles, unexpected ideas can be generated, tested, and optimized.

Scrolling is Inevitable: Weighing in on Scrolling vs. Clicking in Web Design

As John Herman said, Clicking is a choice, like jumping; scrolling is inevitable, like falling. We couldn’t have said it better.

Get Past Logos. Think About Branding.

As amazon.com’s Jeff Bezos says, “a brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”